I translate complex user behavior into clear product direction, research frameworks, and business impacting decisions
Design That Delights
Senior UX Researcher & Strategist with 8+ years of experience leading mixed-methods research across enterprise products. I specialize in acquisition, decision-making, and complex user journeys; translating behavioral insights into product strategy, experience improvements, and measurable business impact.
How I work
Strategy-first problem framing
I work with stakeholders to define the right problems upfront; connecting user needs to business goals and identifying where research can drive the highest impact.
From insight → product direction
I translate behavioral insights into clear product principles, prioritization decisions, and experiment opportunities that teams can act on immediately.
Mixed-methods with purpose
I combine qualitative and quantitative research to validate opportunities, reduce risk, and guide product strategy across discovery and optimization.
Driving alignment and decisions
I influence cross-functional teams and leadership by turning complex findings into clear narratives that inform roadmaps, prioritization, and long-term strategy.
Building strategic research systems
I develop scalable frameworks (personas, yoy benchmarking programs, journey models) that enable teams to make consistent, evidence-based decisions over time.
Email Me: Bhatt.Pragya@Protonmail.com
Let’s Connect
I’m currently exploring Senior and Staff UX Research opportunities where I can drive product strategy, improve complex user journeys, and enable teams to make better decisions through research.
If you’re hiring or want to connect, feel free to reach out.